For something as delicious as cupcakes, a packaging that can do justice to their reputation is required. This is why cupcake boxes came into being. These packages are made from fully recyclable materials like Kraft and Cardboard, which are safer for food packaging. These packages can be manufactured in a variety of shapes and sizes. It can include a single cupcake or a dozen of them. Companies use their printable nature to their advantage by printing them with attractive design illustrations to attract customers. A custom die-cut window can be added to these packages to hint at what cupcake is hidden inside the box.
If you are good at baking cupcakes and are considering turning it into a business, then you need to know how you can do that. To make your cupcake boxes worth selling, you need to read a certain set of tips. These will help you in making them creative and attractive for your customers. So if you are interested, then let us get on with it!
Go with trending illustrations.
The visual illustrations that are printed on your packages can be a cherry on the cake. These illustrations can be related to the latest design trends. You can visit the internet for all the options for these designs. For instance, a popular trend nowadays is to match the patterns with the product inside a box. For your cupcakes, you can use illustrations of cupcakes on the packaging to make it clear what they hold inside. Also, you have the option to design the insides of the box, so you can get creative there too and augment the unboxing experience of the customers.
Choose helpful customization options.
Making custom cupcake boxes attractive just by the design of it is what most companies already do. However, if you are looking to step up your game, then you need to make such customizations that help customers. You do not have to go out of your way to do that. A good option for you in this regard is adding a custom die-cut window. It will provide customers a way to look at the delicious cupcakes inside the box. It is a good element when you are gifting these cupcake packages to someone. Also, you can add handles in these packages to make it easier for the customers to handle. This would make your packaging attractive to the customers simply because it provides them more value for your money.
Apply perfect finish
One thing that most premium bakery boxes have in common is the finishing that mesmerizes the customers. It instantly boosts the look and feels of the packages, and chances of its sale get higher. This finishing can be in the form of premium laminations, like gloss, matte, or spot UV. Also, foiling is a good option to add to your cupcake packages. Gold foiling and silver foiling are the most common options. Apart from that, you can emboss your logo on these packages to make the name of your brand more prominent.
Use attractive colors
Colors always play a vital role in any food packaging. These have the ability to attract a customer from far away; can tempt a customer to make purchases. Commonly elegant colors are used in such boxes. It is because these cupcakes have a sweet taste, and therefore, colors that represent the same feelings are preferred. However, you are not limited to use only those colors. You can also color your packaging according to the flavor of the cupcakes. For instance, if your cupcakes are of chocolate, then coloring these boxes in brown might be a good idea.
Add a personal touch.
For people who are making these cupcakes from home; and want their customers to feel extra special, they can add a personal touch to their custom printed boxes. This personal touch can be in the form of pictures or special messages for the recipient. This is vital when you are gifting these to someone you love.
Thanks to the materials that go into the making of such packages, you can design them in any manner. Companies can do this by adding special messages for the customers or certain motivational quotes that will attract customers. Furthermore, they might share your idea over the internet, which can bring you potential customers.
Opt for occasional designs
Certain big occasions in a year mean a lot to every person. These occasions can be related to Christmas, Thanksgiving, or Valentine’s, and on such occasions, people are looking for anything special. Thanks to the custom printed boxes, this is not a problem anymore. You can use Christmassy patterns to evoke the spirit of this occasion and attract the customers. You can even surprise them with such occasional designs, and this will certainly increase your worth. The limit to creativity in this regard is infinite. So make sure that you take full advantage of the print options and make the best out of them.
Unique shapes are always helpful.
Thanks to the continuous advancements that are being made in the packaging industry, there are a lot of shapes available for custom boxes. This is why you can select the one that best suits your business. Normally these cupcakes are presented in cubical packages, but if you want to stand apart then, you have to do something special. For instance, you can make your packaging look like a baking-oven and print related graphics on it. It will help you create a feeling of taking cupcakes out of a baking oven. Similarly, you can use gable boxes, which are a popular choice in the food industry. The goal is to give your customers a reason to choose your cupcakes over the competitors.
Making cupcakes is certainly an art, and for this art, specially designed cupcake boxes are required. If you had any confusion regarding how you would make your packages more attractive, then you have the answer. So get in touch with your supplier and use the tips and tricks mentioned in the article above to get started!